Lancelot 2000 DRAM Sound Card


Coogan's Run

Dearth of a Salesman


Yeah, yeah, we should get together. Shoot a game of pool, like the old days. Just me and you, on the town. We’ll get completely rat-arsed. Alright, Ok. Bye mum.

Bridging the gap between Alan Partridge’s status shift from mainstream chat show host to unemployed divorcee, Coogan’s Run lasted for a solitary series in the mid-nineties. In fact, you can clearly see some character traits in Gareth Cheeseman (the titular salesman) that end up forming Alan’s future. An arrogant, pompus man spending his whole time in a budget hotel? Sounds familar.

Whereas Partridge *kind of* has a semblance of a conscience, Cheeseman doesn’t care about anything but himself. And his car. And selling the Lancelot 2000 DRAM sound card at the MicroSell ’95 conference. In 1995 I knew next to nothing about computers. My family didn’t even get a 486 until 1996, so comprehending even what to do with a sound card was beyond me at the time.

As for the logo, it’s one of those replications and is on OHP for a matter of seconds. That’s an overhead projector, for people who went to school this century. They were kind of like an analogue – and thus comparatively stable – version of Microsoft PowerPoint, if you can imagine such a thing. I’ve gone for blue-ish in reference to Maplin’s (RIP their high street presence). The design uses five different fonts (kind of like this), which I’m pretty sure must’ve been a deliberate attempt to demonstrate how much the card can do, somehow.

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