Dante Fires


I'm Alan Partridge

The Colour of Alan


Don’t shine that torch in my face, mate. I’ve just lost a pint of blood.

For me personally, Alan compering the Dante’s of Reading fireplace conference is up there with his finest work. From the piercing of the foot on the spike right up until the final glitter explosion, it’s gold. Vomiting into the lectern all the way. You can’t beat it. Have you all got your fun packs?

I can tell you that researching fires and fireplaces leads you down many roads, most of which end in the staggeringly literal. Yes, lots of them use actual fire, and I’m sure Dante Fires would not be bucking that trend, in August or otherwise. So flames it is for this one.

According to what I’ve read, the business is named after Dante’s Inferno, which crops up a couple of times in Coogan material (don’t drop it on my foot). Comedy afficionados will notice that Piet Morant from Dante Fires is played by the same bloke (Steve Brody) who was David Brent’s agent in The Office Christmas specials and Armando Iannucci’s barber in his solo shows.

Small world, hey. Not really. It’s massive. Cheers.

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