World of Sofas

My sofa’s my best friend! Cheers!

I remember watching Gimme Gimme Gimme at the time and was very into it (mostly because of the legend that is Kathy Burke), and this one always stuck with me. Mainly because of (immaculately named) Rick Cheesecloth’s affirmation that he was a ‘straight man who slept with men’. Even 25 years ago I thought it was odd that anyone would give a shit that people thought you were gay to the point of you having to remain in the closet. I was always of the thought that: we’re out, let’s fucking go for it. I know it’s not that simple and I am straight so apologise for my ignorance. Maybe I should just shut up about all of that, hey.

Onto the sofas, then. It’s a strange universe that hasn’t changed much today. They always say ‘two nine-nine’ instead of ‘two hundred and ninety-nine pounds’ and there’s always a sale on. Usually there’s also a ridiculous finance deal available, hence the ‘buy now and pay nothing for 25 years’ here. So it’s your DFSs, your SCSs and in the case of this programme, your World of Sofas. Which is an obvious play on World of Leather or, if you feel up to it, Land of Leather. Which coincidentally does sound like a niche gay club in Soho.

Lots of land-grabbing evident with the settee lads. I personally wasn’t a fan of either of those logos as they are a bit literal – both including an image of a sofa. So I looked elsewhere for inspiration. Given the subject matter, I’ve gone rainbow on the coloured blocks.

Roy G Biv in full effect.